Author name: Jason Hassett

youtube thumbnail and title mistakes

YouTube Thumbnail and Title Mistakes to Avoid

If you’re new to YouTube, you’ve probably heard the golden rule: thumbnails and titles are everything. They’re your video’s first impression, the digital bait that either hooks viewers or lets them swim away. But here’s the thing—getting them right is harder than it looks. As a beginner, it’s easy to make mistakes that tank your […]

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YouTube titles

The Dark Art of YouTube Titles: How to Weaponize Words for Views

You’ve got three seconds. That’s it—three ticks before a viewer scrolls past your video into the abyss of YouTube’s infinite feed. Your thumbnail might catch their eye, but YouTube titles? They’re the clincher, the whispered promise that turns a glance into a click. Most creators slap on a “Top 10” or “How To” and call

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Thumbnail design

The Hidden Art of Thumbnail Design: Why Tension Drives Clicks

If you’ve ever scrolled through YouTube’s endless sea of videos, you know the truth: thumbnail design isn’t just decoration—it’s a battlefield. In three seconds, your image has to grab a viewer, shake them by the shoulders, and scream, “Click me!” Most creators obsess over bold fonts or neon colors, but there’s a deeper trick to

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Text in YouTube Thumbnails

Should You Put Text in Thumbnails? A Creator’s Guide

If you’ve ever spent hours agonizing over a YouTube thumbnail, you’ve probably asked yourself: should I put text on this thing? I know I have. Thumbnails are your video’s first impression, and with YouTube’s 2.5 billion monthly active users scrolling through endless content in 2025, you’ve got about three seconds to grab their attention. Text

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Kurzgesagt Thumbnails

How Kurzgesagt’s Vibrant Thumbnails Made Learning Viral

Science can be intimidating—jargon-heavy, abstract, and let’s face it, sometimes a bit dry. But Kurzgesagt – In a Nutshell, a science education channel with over 21 million subscribers as of 2024, has cracked the code on making complex topics not just approachable, but downright viral. Their secret weapon? Vibrant, illustrative thumbnails that don’t just grab

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Colors in YouTube Thumbnails

The Power of Colors in YouTube Thumbnails: A Deep Dive

In the fast-paced world of YouTube, where millions of videos compete for attention daily, your thumbnail is your first—and sometimes only—chance to hook a viewer. As of March 21, 2025, YouTube remains a juggernaut with over 2.5 billion monthly active users, and the platform’s algorithm heavily favors videos that grab clicks. A thumbnail isn’t just

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YouTube title curiosity

The Power of Curiosity in YouTube Titles: Lessons from Viral Hits

In the frenetic world of YouTube, where 500 hours of video are uploaded every minute and 2 billion logged-in users watch over a billion hours daily, grabbing attention is a creator’s ultimate challenge. Your thumbnail catches the eye, but your title seals the deal—it’s the hook that turns a curious glance into a click. What

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YouTube thumbnail science

The Science Behind a Perfect YouTube Thumbnail

In the chaotic digital jungle of YouTube—where over 500 hours of video flood the platform every minute—capturing attention is a monumental challenge. With more than 2 billion logged-in users consuming over a billion hours of content daily, creators face cutthroat competition. Yet, one small image can make all the difference: the thumbnail. It’s your video’s

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